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IDEA Toys branding guidelines book cover, featuring a minimalist design with the new logotype.

IDEA Toys

Date

May 2019

Category

Branding

Project Description

The mandate of this project was to design a visual identity of a revival brand. I was given Ideal Toys to rebrand, which I then renamed into IDEA Toys and gave it a new look.

Contents page of the brand guidelines, outlining sections for the new visual identity.
Divider page displaying the logotype in large, blocky typeface, emphasizing modularity.

Challenge

IDEA Toys is a company that manufactures vintage toys and offers 3D printing. The challenge was to rebrand the company and design a branding guidelines book for its new visual identity.

View of the new logo on its red background.

Approach

I wanted to keep the logo simple and give it a feeling of modularity. Creating a blocky typeface for use as the brand’s identity gave it the sense that it was crafted by machine. This style emphasizes the playful and technical aspects of the brand.

Another perspective of the logo construction, highlighting the precision in design.
Detailed view of the logo construction, showcasing the geometric structure of the blocky typeface.
Detailed view of the logo construction, showcasing the geometric structure of the blocky typeface.
Mockup of the new logotype applied to a product, illustrating real-world usage.

Solution

The outcome of this project is new clean logotype and a simple branding guidelines book that clearly explains how to use the new visual identity.

Brand guidelines book open to a spread featuring the new logo in an oversized way maximized on both pages.
IDEA Toys